Our Capabilities

Cultural Intelligence has become a secret weapon in the R&D space. It instantly provides teams with research, insights and new knowledge that can lead to fresh innovation, real competitive advantage, enhanced functionality, and new technology. 

We develop custom, data-driven customer profiles that provide a deep and actionable understanding of your target audience. Using a combination of data analytics, consumer research, and behavioral insights, we create profiles that go beyond basic demographics to reveal the motivations, needs, and preferences that drive your customers.

We build detailed journey maps that visualize every touchpoint and interaction your audience experiences. Our approach goes beyond assumptions, using real-world data to reveal pain points, motivations, and opportunities that will enhance your marketing and customer experience strategies.

Our consultants will deliver a robust toolkit covering the following:

• The 3-5 most impactful trends
• Curated cultural signals showing how each trend is manifesting in culture.
• Provocative thought starters connected to each trend, designed to inspire and guide your strategic planning.